Petaluma yellow label

Petaluma, founded in 1976, crafts ultra-premium wines by carefully selecting the best sites within a particular region suited to a chosen variety. This is their ‘distinguished vineyards’ philosophy. This pioneering attitude towards responsive and instinctive viticulture and winemaking is as uncompromising and true today as it was more than 35 years ago.

This approach defied established industry views in the 1970s. In this era, mainstream Australian viticulture practices focused on exploiting Australia’s sunny climate and broad scale viticulture. Improved mechanisation and winemaking efficiencies were the core elements that allowed the Australian wine industry to produce solid quality generic style wines. It was believed by Petaluma founder, Brian Croser, that this approach could only ever guarantee consistent but average wines.

Instead, Petaluma’s vision focused on the importance of quality viticultural sites in Australia. This approach was a revolution in thinking which would push Petaluma ahead of other Australian wineries of the time and would become the foundation for the creation of truly great wines. Wines that live long in the memory and which legacies are made of. Andrew Hardy and his winemaking and viticultural team continue this legacy, striving to push boundaries and craft distinctive wines reflective of their terrior.

Winemaker Andrew Hardy and the Petaluma team firmly adhere to the tenet that if the vineyards are great, and the winemaking responsive, the wines will be outstanding. Indeed, Andrew sees his role as custodian of the vineyards.

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